Case study
A real campaign. A strategy gap. One quality score that changed everything.
The problem
A fast-growing DTC flower delivery brand had a well-designed email campaign — strong visuals, compelling copy, a clear offer. But results were flat. Open rates were decent. Conversions weren’t.
“We kept optimising the wrong things — subject lines, send times, button colours. No one asked whether the strategy was right.”
What OS Intelligence™ found
When the campaign was scored against its own strategy brief, three critical gaps surfaced immediately.
Copy targeted gift-givers. Strategy brief was for repeat self-purchasers.
Three different value propositions across subject line, header, and CTA.
Overall campaign goal was well-defined. Execution didn't follow it.
What happened next
#01
Shifted copy from gift-giver to self-treat framing, aligned with the original strategy brief.
#02
One value proposition carried consistently from subject line through to post-click landing page.
#03
OS Intelligence™ Quality Gate cleared at 91. Campaign launched with confidence.
+34%
Conversion lift
+18%
Click-through rate
91/100
Quality score
Results based on a simulated audit using OS Intelligence™.